Macho Distrust - process

Thought it would be nice to share some of our process work in the lead up to our exhibition. I really enjoy 'making-of' videos and looking at process work and seeing how ideas develop. Not to mention it's always great when artists/designers share tips, I hope we can do the same.

This piece is one of co's and is inspired by Blondie. The words aren't meant to be taken too seriously. We were drawn to them because our work has often been described as cute, feminine etc and we used to think that was a bad thing. We've realised we do what we do, trying to act differently (in this case macho) or be something else is a waste of energy and also maybe insincere. I was reminded of this after reading a blog post by Lilly Piri this morning.

Co worked up the type in a series of pencil and pen sketches. The type is then refined using water colours with some adjustments in Photoshop. Sometimes we'll start a piece knowing what colour combinations we'd like to use but the water colours help add some randomness and some interesting gradients we'd not usually use.